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Showing posts with the label authenticity

Personal Branding: What it is and Why it matters

 If you are a working woman in a business world who is looking for new clients or aiming for a promotion, the competition is tough.  It's important that to be seen as the right person for the job or the project, you are showing up as the right person each day. I've talk ad nauseum about the impact of what you wear and that when you show up, you need to be dressed for the job and life you want, not the one you have. Personal Branding is incredibly important in life, but especially if you are working in the business world.  You may be thinking "I know what branding is and what a company brand is, but what is a Personal Brand?". Personal Branding is all about intentionally shaping how you are seen by others, highlighting your skills, experience, and values.  It is the conscious and strategic process of crafting and influencing the public perception of an individual. When a person is developing a Personal Brand, there are 3 key aspects to be aware of: Personal Branding i...

Style and Communicating "Who You Be"

 Style is INSTANT LANGUAGE. Whether we like it or not, studies have shown that 93% of what we communicate is non-verbal, which includes body language, tonality and our appearance.  We can see this broken down even further in the chart below. Only 7% of the words actually coming out of our mouth are "speaking" about what we are saying.  The other 93% is your external body language and the tonality of your voice.  Your body language includes things like your facial expressions, your posture, your level of grooming, your eye contact and the clothes you are wearing on your body. These are the things that another person subconsciously uses to decide if you are credible and trustworthy, particularly if your words and your body language are not in congruence. When you break the 55% body language piece down even further, this is where we learn that clothing and grooming account for 95% of that body language piece of the pie.  With snap decisions about someone's characte...