Have you ever walked into a store in the cold month of February and seen swimsuits and thought, "Um, isn't it a little early for this?" or alternatively, during the month of August seen a swarm of sweaters as you are wiping the sweat beading up on your forehead from walking between your car to the store's entry door? Yep, I think we have all been there. Today, I'm going to give you a brief outline of the Fashion calendar so you know what to expect. Why does this matter? Because if you want to be at the forefront of fashion, it's important to get in early before all the "good stuff" has been shopped! There is a LOT that goes into the mass market fashion timeline and if it isn't all strategic, THAT would be a fashion disaster! To keep things simple here, I am going to talk about MASS MARKET Fashion because the rest is not what most of us shop! Step 1: Trend Forecasting Believe it or not, trends are forecasted anywhere from 18 months to 24 mon...
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