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Showing posts with the label personal branding

Is Your Style Broken?

 Women are incredibly self-critical of themselves. The most seemingly confident women who we may look at and see not even one single flaw or reason to be insecure has insecurities. It's a sad truth, but we can't escape it.  We see air-brushed images on the covers of magazines, perfectly sculpted bodies in bathing suits on television shows. When we look in the mirror, that is not what most of us see. Anyone who has talked to me about my own personal struggle with my body and weight has heard me say that I'm looking for a balance.  I KNOW I'm never going to look like those starlets on TV or in the movies. So, I should just stop the comparison game, right?! All I want is balance. I love to enjoy food and drinks with friends, but I also want to be good with the way I look.  One thing that I have learned is that my style matters. When I get dressed for my body, I walk differently, I talk differently. I don't hide because I am okay being seen and being heard. When I ignor...

Personal Branding: What it is and Why it matters

 If you are a working woman in a business world who is looking for new clients or aiming for a promotion, the competition is tough.  It's important that to be seen as the right person for the job or the project, you are showing up as the right person each day. I've talk ad nauseum about the impact of what you wear and that when you show up, you need to be dressed for the job and life you want, not the one you have. Personal Branding is incredibly important in life, but especially if you are working in the business world.  You may be thinking "I know what branding is and what a company brand is, but what is a Personal Brand?". Personal Branding is all about intentionally shaping how you are seen by others, highlighting your skills, experience, and values.  It is the conscious and strategic process of crafting and influencing the public perception of an individual. When a person is developing a Personal Brand, there are 3 key aspects to be aware of: Personal Branding i...