Style Harmony

 I hear from women all of the time some version of the following: I don't need new clothes, I don't wear half of what I own. It's hard to put together a great outfit in my closet. I haven't worn what I bought last season, I don't need something new. I bought this piece because I loved it, but I have never figured out how to wear it. Do any of those statements sound familiar? GUILTY! We create so much confusion, chaos, and stress in our closets without even realizing what we are doing. The truth is that most women, when out shopping, tend towards the pretty statement pieces and ignore the basics.  When you do this is when you find that you "have a closet full of clothes with nothing to wear". Women wear only 20% - 30% of what is in their closet. In the digital and technological age, we as humans are attracted to shiny things.  We also live in a world of Amazon and want what we want ... and NOW! This contributes to another commonly heard statement that I he...

 Style is INSTANT LANGUAGE. Whether we like it or not, studies have shown that 93% of what we communicate is non-verbal, which includes body language, tonality and our appearance.  We can see this broken down even further in the chart below. Only 7% of the words actually coming out of our mouth are "speaking" about what we are saying.  The other 93% is your external body language and the tonality of your voice.  Your body language includes things like your facial expressions, your posture, your level of grooming, your eye contact and the clothes you are wearing on your body. These are the things that another person subconsciously uses to decide if you are credible and trustworthy, particularly if your words and your body language are not in congruence. When you break the 55% body language piece down even further, this is where we learn that clothing and grooming account for 95% of that body language piece of the pie.  With snap decisions about someone's characte...

 Have you ever walked into a store in the cold month of February and seen swimsuits and thought, "Um, isn't it a little early for this?" or alternatively, during the month of August seen a swarm of sweaters as you are wiping the sweat beading up on your forehead from walking between your car to the store's entry door? Yep, I think we have all been there.  Today, I'm going to give you a brief outline of the Fashion calendar so you know what to expect.  Why does this matter?  Because if you want to be at the forefront of fashion, it's important to get in early before all the "good stuff" has been shopped! There is a LOT that goes into the mass market fashion timeline and if it isn't all strategic, THAT would be a fashion disaster!  To keep things simple here, I am going to talk about MASS MARKET Fashion because the rest is not what most of us shop! Step 1:  Trend Forecasting Believe it or not, trends are forecasted anywhere from 18 months to 24 mon...