Social Media can be so fun. As a creative person, I love seeing what looks and outfits other people put together. I know that my friends who may be less-creative agree as well. The difference is that many times a creative person will use what they see online as inspiration whereas someone who has less creative abilities may use the outfit and literally copy it. Easy-peasy, cut-and paste.
There are so many influencers out there who are paid by brands to sell items. Influencers are creatives who are monetizing their creativity. It's super smart! They have the chops to know how to put looks together, they take the time to style and take the perfect picture and write the perfect post that makes you want what they are representing. Influencers are good at what they do: influencing!
Think of it like this. Let's say you work for a company and your company sells a financial product. You are responsible for the marketing of that product. Each day, when you go to work, you are considering who you are trying sell your product to. You are thinking about what problems your financial product solves and how it is going to help them make better financial decisions. You use that to think of new ways to make money for your company because, in the end, that is your job. You may not even USE that financial product yourself. You are doing what you are paid to do!
Now, fashion influencers LOVE to shop. They may absolutely LOVE the brands that they are affiliates for. Likely they do. But they are getting paid when a purchase is made. AGAIN, Influencers are important and I'm not shaming them or what they do at all. But it is an important distinction to be made. They may receive items for free to try and sell them (doing their job) to make a little money. Brands do NOT pay affiliates if they don't have a certain number of followers and the right type of followers.
So, why does this matter?
- How cheaply it was made
- The quality (or lack thereof) of the fabric
- The sizing was not what you were expecting
- It did NOT make your butt look like the influencer's butt did 🤣
- The cut of the garment was completely unflattering
Let's talk about the "tricks"
Image from thenaturalfashionista.com |
As you can see in the image, this model just shifted her body to hide any lumps and bumps. When it comes to photographing clothes, again, it's art!
The impact of understanding how to dress your body type cannot be overstated!
- Your Body Type and specifics on how to style it such as:
- what to do if you have a combination shape
- common struggles with your Body Type
- your best pant style
- your best necklines
- where blouses and jackets should end on your body type
- how to manipulate color to best flatter your body
- prints that will work best for you and where to place them
- Fabrics that will work best for your body type
- How your shoulder shape can impact your shopping choices
- Petite styling tips
- Tall styling tips
- Plus styling tips
- Understanding how proportions make a difference when you build looks
- Lots of examples to help you understand what you are looking at so you can do it on your own
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