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What is Style Evolution and Why is it so Important?

Think about your life 10 years ago.  Where were you?  Were you married already?  Did you have children?  What was your job?  Who were the friends you spent the most time with?  What hobbies did you take part in?  What kind of exercise did you do?  What type of car did you drive?

I could ask questions on and on about the past from 10 years ago or any number of years and, chances are that to some degree, the answers to some of the questions would be different than they are today.

I've said it before, and I am going to say it again:  Time seems to fly by faster and faster with each passing year.  As I write this blog, I am in complete wonderment over how the first month of the new year is already gone. We JUST celebrated the New Year!!  But that is the way that life goes - it will keep changing no matter how much we may want to resist it.

So, when I talk about Style Evolution, what do I mean?  I want to begin with the definition of "evolution" which is to "change over time" or to "change or develop gradually, often into a better, more complex, or more advanced state". So, with reference to a Style Evolution, I'm talking about making sure that your style keeps up with who you are today and the life you are living today and to continue to allow it to stay at-pace with you as your life changes.

Why is it important to evolve and adapt your style?  Imagine what a conversation you would spark in the year 2024 if you had 80's hair and makeup and 80's style.  People would question your relevance if you walked around like this day-after-day, right?!


Knowing this, you know that you HAVE adapted to more current times already, that will be obvious.  But when it comes to your style, it's important to take note and take control of your outward appearance and that can take a bit of work.  I promise it is worth it because you will feel so much better when you are fully aligned to your style purpose!

So, there are three key areas that will continue to need to be adapted to over time.  These three areas are going to change in SOME way and most of the time, you will not have complete control over them. They are:

1.    Changing Lifestyle

2.    Changing Body

3.    Changing Styles

Let me talk briefly about each of these areas.

Changing Lifestyle: One day you are a new bride, working a 9-5, sleeping in on weekends and the next you are a married wife with three kiddos working a different 9-5 and shuttling your kids all over town for appointments and extracurriculars.  Then, the very next you are an empty nester, thinking about retirement and what that will mean for you.  Whether you are single, married, have kids or don’t, work a full-time job or part time, or are getting ready to retire, life changes.  We move to new areas of the country, we switch jobs, our kids don’t need us as much as they get older, and one day we are retired and trying to soak up as much time with our grandchildren as possible.  It’s important to take note of your life, where you are now, and how your style fits into that. Think about how you can remain YOU and keep the essence of yourself through all of the changes that are inevitable.

Changing Body:  Yep, remember being in your 20s and thinking you were “so fat” (I HATE that statement, BTW).  Then college comes will all the drinking, then you find a great exercise routine and lose those “freshman 15”.  Eventually, with a busy life, you start eating less healthy foods or maybe your body just decides it’s ready for no apparent reason for your metabolism to slow down.  Even if you are one of the lucky ones who stays slim (with or without exercise), the shape of our body and where our “extra lovin’” goes is not something we get to choose.  When it comes to your style, you must be ready to dynamically adapt to wear clothing that makes you look and feel your best as your body goes through all of the changes it will go through in your lifetime.

Changing Styles: Of all three items on this list, this is the one you have the least influence over (and that’s saying a lot)!  When it comes to fashion and current styles, if you want to remain relevant, you are at the whim of Forecasting agencies, Designers, etcetera if you want to remain current with your style.  While you do get to pick and choose what works best for YOUR lifestyle and YOUR body, if you aren’t keeping up with what is new, you will become a relic much like the first Apple iPod which is no more.  Nothing can date you faster than not keeping one foot in the door of what is current!

So, how do you make sure that you are still relevant? 

I have a few tips for you, but before we get into that, WHY is staying relevant so important? My friend, first impressions are happening faster than ever.  We live in a VERY fast-paced, technologically driven world and because of that, we learn to scan much, much faster than we used to, whether that is on a device, or scanning a person to decide if you trust them.  Your outfit and style speak volumes in less than 7 seconds. This can affect a new connection or friend you want to make, a job you are hoping to get, or the Client you want to land.  Like it or not, if your style is dated, your skillset is automatically assumed to be dated, too. In a world where you are competing for a job with a multitude of other qualified candidates, you don’t want your style to be the thing that pushes the Hiring Manager over the edge to hiring someone other than you.  That is something you CANNOT carry around with you if you want to succeed.

Now that you know why it is so important to keep current, let me share some tips on how to do just that.

Tip 1: Evaluate Your Closet.  You must approach your closet like a stranger and question everything.  To do this, I would suggest you do a bit of research about what is current in fashion.  Loving something in your closet that is worn out, doesn’t fit or is dated is not enough.  And if you have not worn something in a year, it’s time to donate it and bless someone else.

Tip 2: Style Self-reflection.  You must know what message you want to send with your style.  Do you want to be bold?  Do you want to appear creative?  Do you want to stay away from trends and dress in a more timeless way? I encourage you to search Pinterest and find current images of women in outfits that you love.  Don’t overthink this.  Save the items and you can explore WHAT you love about the outfit later.  Like a good ol’ GPS:  if you don’t plug an address in and know where you are going, how do you expect to ever get there?  The same is true with your style, you need a roadmap.

Tip 3: Purchase Quality Pieces.  Gals, we are in our mid-30’s and older, the time for buying clothes from Target, H&M, and Shein is OVER.  Many times, women get caught up in the price of one item, but if you buy one good quality item that you will wear again and again that is of good quality, you will spend much less money in the end.  I call this Wardrobe Math.  Buy quality items that go with multiple items, and you will never look back.  Get great quality basics that you will wear again and again.  When you find a new piece of clothing, ask yourself if you think you will wear it in 1 year?  5 years? 10 years?  The longer you will be able to wear it, the more you should spend on it.

Tip 4: Incorporating what is current or trending. Back to the question I asked in Tip 3 about how many years you will wear something.  If you find a trendy piece that is not going to stand the test of time, this is where you want to save your money.  Do you think you will REALLY want to wear the “Mob Wife” trend in a year?  Probably not.  When you do want to wear something very trendy and less classic, make sure you can blend it back with your quality basics.  This way you won’t stand out like a sore thumb.

Tip 5:  Learn to update your accessories.  Just like clothing, accessories can become dated too.  Some may be a bit less dated than others, but as an example, the Tory Burch or Michael Kors logo ballet flats are NOT a vibe now.  Matchy-matchy jewelry sets are dating your look.  Update your ballet flats to a classic pointed toe version sans-logo or wear your sets split up (not together).

Tip 6: Makeup and Hair matter too.  So, while some may not consider this a fashion topic, I do.  I recommend my clients go have their makeup professionally done (maybe even a lesson) at least every 2 years.  Makeup trends change and can really date you quickly.  In addition, it’s always a good idea to trust an expert with hair color and haircut to make sure you look fresh and current.

So, are you ready to hop into your closet and look at it through an evolved eye?  If you feel a little lost even knowing what is in style now,  grab a few fashion magazine or even look at current articles online about what the important pieces are when it comes to fashion in 2024. Write down some notes about what you are seeing and what is catching your eye.  This is where I think you could even create a Pinterest board of things you love and start from there.

The key is to try to have fun figuring out who YOU want to be in your style for today and going into the future.  Consider what message do you want to put out into the world about who you are and then go from there!

Happy exploring!

Stylishly Yours,


PS - Need some professional help with all of this?  Good news! This is what I do!  I coach my Clients on their style both Virtually and In-Person and I would love to dig in with you and help you discover who you are in your style!  Head to my website to learn more!


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